...need only one good phrase, please help me with your ideas!?
Question:
what do we know:
opportunity) Ariel implemented a new detergent formula that enligthens the clothes, so Ariel will attract new business potential.
who) The Ariel target group (namely the Ariel woman) is experienced, well informed house wife which likes to be attracted by innovative products and by advertising.
insight) Esp. for the Ariel woman clothes are a self-confidence booster: "when your clothes shine, you shine". this will be the benefit of the product and the communication key element. as the initiative starts in January, we offer shining moments in the dark winter.
Now I need one good slogan, which sums it all up:
I stuck:-)
examples: "pimp up your clothes" "be different, shine!" .
if you have any suggestions, I would appreciate it! thx for your help! joe
Answer:
INTELLIGENCE THAT SHINES.
"Everything that shines isn't gold. It can be you".
How does that sound?
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