Advertising/marketing ideas needed for unique product...?
Question:
Don't have much to work with in terms of budget. Have fully optimised website though.
Ideas please?!?!
Answer:
What Budget do you have? Could try email marketing ... contact me if you want to learn more. graham@e-rm.co.uk
You could try ebay. They really sell everything on there. Costs are low to advertise.
You don't say what your budget is, or give your web address, but assuming your website is good (i.e 'sells' the product) then it would be a case of producing some kind of promotional material and making the call to action 'visit my website for more info...'.
Since you are offering a 'premium' product, you need your marketing literature to reflect this quality (without costing the earth!) so it can be worth investing a bit more in design, and targeting a slightly smaller audience.
Your market will be quite niche anyway, so if you could find a way to obtain details of potential clients, a one piece mailer would work well. Then you could follow that up with a phone call/email to check the recieved it and see what they thought about it.
You can contact me at rachel.nicholson@printing.com if you want, I may be able to help you with what I've suggested above.
You can follow the free steps below that will generate traffic to your website:
1) write a press release and submit it to http://www.prweb.com
2) write a keyword rich article pertaining to your service or product and submit it to http://www.ezinearticles.com
3) write a classified ad and submit it to the many free classified ad sites available online http://www.preferredpromoz.com/freeads-d...
Give it away!
Find publications, radio stations and other media that appeal to your target audience. Then call and tell them what you've got and see if they have any promotional events that might work well with it.
Get a daring reporter to go through your program and write about it.
I've had 15years running a business and helping companies promote them selves. I'd suggest if your website is sticky enough and search engine friendly that you invest in some pay per click ads (you can start stop up to the minute and set a budget) for keywords the people would search for your product.
Mailers need to be done well and memorable for them to work. A good idea I'll throw in for free.. find a toy parachute manufacturer online and strike a deal with them. (the kind of toy that boys had - small plastic parachute with a little man hanging under. They do still make them.) get some of those and screen print your website, tel no on the parachute. Send them out to offices.. maximum exposure as there thrown around the room. They will be kept and if not they will at least remember them when you call!
Good luck and if you need any help give me a shout.. ian@hbworld.com.
Given your target market I'd find the next big sporting event..I'd assume Soccer/Football..(sorry I'm Canadian and that's what we call it). Have your pilot do a fly over, or as close to it as national security now allows, with a banner advertising the business and/or website and then hire some students to stand outside the stadium and hand out leaflets to the crowd after the game. (I'd suggest a skydiving demonstration but most cities have by-laws about that and the military doesn't find it as funny as they used to.
Check out Sales and Marketing Help dot com.
( http://www.salesandmarketinghelp.com... )
Sky writing and balloon advertising will be a good idea. Pickup and drop and evening get togethers might work. Locating training in scenic areas might work to have good view of the drop area in the air, less hazardous though.
Build your inbound links to your site.
Most of the directories online charge a one time fee to review your site and add it to their index. Here are three of my favorites:
http://www.avivadirectory.com/cgi-bin/af...
http://www.kahmer.com
http://www.joeant.com
The more inbound links to your site, the better you will rank with Google/Yahoo/MSN.
Hi,
You can list your website for free @ http://www.goldwindsolutionsltd.co.uk/we... for free. If you have a banner you can also use our free banner ads website @ http://www.goldwindsolutionsltd.co.uk/gw... and if you want to spend some money then secure your space from only 10p per 10*10 square pixels at http://www.goldwindsolutionsltd.co.uk/pi...
God bless
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