I am looking for marketing suggestions, ideas, concepts how to improve sales of unusual products.?

Question: With unusual products I mean like rare earth materials. How can sales improve on the American market?

Answer:
Study the market need for that unusual material
Try to bundle with usually required material
advertise for your bundles
be aggressive on the market

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advertising , sell yourself , like when u applied for that second job you have all tools , and knowledge and experience now sell that , but this time sell to the public .

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