How to market an American product in India?


Question:
I've found market for an American food product. Please give me some ideas on how to market it in India.

Answer:
Although you can market it at a high price (high for us) and there'll still be loads of people buying it ; its better to sell it at a competitive price. that way, LOADS of people will buy it if its quality is great (which probably is ) . thats how our market is... we are a HUGE population, with a limited pocket. you might have to sell it at a lower profit % but the amount of people buying will increase your profit all the way up north....
Depend upon the place u r gonna market and the investment u r gonna make.. can start with making kareena as its ambassdor r can also start with an adv in local news paper..
Have tie up with marketing agencies and advertisers. It will reduce your inital ground work. Once the product is popular, you can decide which way you want to go. http://www.chennaiview.com/classified/ad...
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