As an agent, how do i sell more auto insurance?
Question:
Answer:
Marketing, advertising, networking.! Most Insurance companies have these programs. Offer referrel rewards from existing customers.
Get a bigger listing in the yellow pages, such as boldface type. When I move to a new town, that is where I look for an agent. Compile a list of reliable repair shops and offer it in your listing as a free maintenance and repair referral service for new residents.
Also mention affordable no-frills liability insurance available. Then use your salemanship to point out the advantages of a more comprehensive plan.
And third, mention "Save money with family consolidation plans." This just highlights the multi-line discounts you are already able to offer.
Your best source of new business are in the three categories above. The fourth category of getting people to switch insurance for a lower rate or better coverage is pretty tough now that online insurers like Geico spend so much on advertising.
Lower rates and give points to those who pay on time faithfully.
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