How do you write a Business Competitve Analysis? What do you include within it?
Question:
Answer:
Look at your competition... analyse them... their strengths, weaknesses (what are their opening times? turnover? clients?) do you have a lot of repeat business? Location? Are they on a busy high road - do they get lots of peope walking by and popping in? Perception? Do customers feel like they get good value for money? Are they up market? Down market? How long have they been going? Do they have special offers for OAP's or students? Who are their key clientele? Do they have a lot of money? What prices are they charging compared to you? Do they offer a service other than hairdressing such as beauty - face masks, manicures, pedicures? Do they have loyal clients?
Think about every aspect that affects you and your competition - and think about who is top dog? And why?
Accounting wise Profit and Lose Accounts, Balance Sheets and a Ration Analysis e.g. Current ration, acid test ratio etc.
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