The SWOT analysis of Marks&Spencer what are the external Opportunities and Threats of its food business?
Question:
Answer:
I've never been good at this but here goes...
Opportunities
Further expand it's food section into stand alone supermarkets (they are already doing this on a small basis) competing with Waitrose and other chains at the percieved "luxury" end of the market.
Continue to expand M&S branded range, maybe into other consumable household products not directly food related.
Maybe expand into the express food retailing market (i.e. competing with companies like Greggs etc.)
Licencing/Export/Franchising the brand to other niche retailers (a la Harrods). This could increase the perception of M&S as a luxury brand.
Threats
No eventual introduction of external brands - people are brand loyal for many products.
No late opening hours to compete with other supermarkets.
Other supermarkets (Tesco etc.) similar "luxury" ranges at a fraction of the price.
As most stores are central town centre, shopping at M&S could become too niche if competitors being stealing customers with competing brands.
Potential for shopper attrition to competitors due to percieved high prices for many ranges.
This is all I can think of - hope it helps!
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Wow! is M&S food so exclusive & expensive that it is guarded by protection squads?!?!? What is the street value of a loaded Ploughmans against class A substances??
Bring on the Heckler & Kotch 82's!!!! Now that's MY kind of M&S!! HA HA...
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