Does it require fewer physical, financial, and human resources than a traditional retailer, or just as many?
Question:
Answer:
It depends on your target market.
If its just a local market your after, then I'd say its just about as many. And traditional retailing may even work better for you.
But if your targeting an international market, e-commerce will give "better reach" for the same amount of resources compared to a traditional retailer.
Of course, the big retailers really do not totally rely on e-commerce to reach their target market. An advertising campaign is still a better method. E-commorce will just be an adjunct to the business.
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