What is a global product or service?
Question:
Answer:
A Global product/Service is any product/Service that can be sell in any place of the world (coke, mc donalds.Insurance, doctors)..so basically almost anything can be Global
there are 3 main limitants for a product to become a Global
1.- Can the product/service be provided in all kind of evironments? (you cant place a snowboard school in cuba.because there is no snow)
2.- Is the product forbidden or not accepted in any specific culture??
(Cant sell cows in India, they are sacred)
3.- Is there a limited market?? (cant sell spanish books in check republic, because they are supposed to be sold to spanish speakers..not the best example but you get the point
the second question I didnt understand it so well, so i will give it a try
the relation between 4ps and CRM, its how we use the 4Ps to satisfy the relationship with our customers in a global envirnomnent is :
Price = You have different price levels for each country economic power (zara sells the same shirt 5 euro more expensive in London than in Spain)
Product = You modify the product to adapt to each culture (coca cola change their presentarion in some arab countries)
Place = You sell it throught different channels according to the response of the customers (BMW sells has a low price offer to satisfy the demand in germany, but in mexico they only sell high price)
Promotion = im running out of time.sorry go to go...
coke Pepsi MacDonald's you can buy them in nearly every country
Anything exported or imported
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