Card and Paper Business?
Question:
How can we differentiate ourself from moonpig.com?
I think the masses don't even realize that there are different grades of paper. The masses are looking for fast and cheap.
You may have a limited customer base. This base would include those who are marketing a new account or maintaining an existing account to a high end customer.
It seems that you would target that group of people through the web sites and magazines that would attract the high end of business.
If I can be of further assistance, let me know.
pktull@yahoo.com
http://www.geocities.com/pktull...
Make a list of who buys high quality paper, and then see whether this is the audience you want. Some examples:
a. Scrapbook enthusiasts - scrapbookers LOVE paper. You can sell them by sets with different complementary colors in various sizes.
b. Graphic design artists and companies - paper is essential in their line of work
There are other businesses that utilize high grade paper such as invitation companies and schools.
As for consumers, why would a mom with a kid who has an art project buy from you wherein they can go to the nearest office supplies or art store and buy from them?
As for how to differentiate yourself from your competitor, the best way is to study their website VERY CAREFULLY and find ways how you can improve your offering compared to them. One improvement I can think of is having a zoom capability (or at least a "click here to see a larger image") for the cards. Right now, the image is too small for me, especially considering that I am buying the card for its graphic and text.
Plus, learn about marketing on the Web. One of the mistakes of moonpig is that they don't maximize their important title tag. Their homepage simply has "Homepage" with no relevant keywords to describe them.
Don't be scared of your competitors. With the web, your competitor is out there for you to scrutinize. I suggest even buying from them to see how well they service their customers and find out what you can adopt (as well as throw away) for your own business.
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